Baltic Brand Talks
Baltic Brand
Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.
Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.
#36. Michael Corcoran. Ex Head of Social of Ryanair, Founder of Social Consultancy Slice. Deep Dive.
Epizodes
What happens when a brand stops playing it safe and starts roasting its own customers? In this live episode of Baltic Brand Talks, we sit down with Michael Corcoran, former Head of Social at Ryanair and Founder of social consultancy Slice. The man behind one of the most recognisable (and unapologetically cheeky) brand voices on social media, Michael helped Ryanair generate over 2 billion organic impressions in just 18 months. We dive into the method behind the madness: turning humour into a powerful brand asset, navigating management resistance, cultural differences, and balancing viral content with actual business objectives.
In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG. We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations. We also dive into the newly launched Global Baltic Brand Index, what makes a Baltic brand truly global, and where the biggest opportunities for the region lie.
In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI. We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when people ask AI what to buy or which brand to trust, is your brand part of the answer?
Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business built on numbers, standing out in one of the most crowded categories on earth, what AI is changing in marketing, and what Baltic brands can take from a company that went global from day one.
KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation. This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of campaigns, the role of creative agencies in the age of AI, and what Baltic brands can learn from one of the world's most recognisable chocolate bars.
Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from this year's Croisette. Check the case studies for the award-winning campaigns we mentioned: Rihards picks: Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v=tq775MZGE48 Wisła Kraków "Lucky Fan Index" https://vimeo.com/1182366532?fl=pl&fe=sh Águila “Resize the Price” https://vimeo.com/1203767931 Penny "Sheep happens" https://vimeo.com/1195091152 De'Leonghi "Tiny Coffee Shops" https://vimeo.com/1196607563 Andris picks: Oreo “The OREO Cows” https://www.youtube.com/watch?v=F2EjJgR0adE Heineken “The Pub That Refused to Die” https://vimeo.com/1190924385 Columbia “Expedition Impossible”: https://www.youtube.com/watch?v=N0WxAUkBuQA Edvards picks: Coinbase “Your Way Out” https://www.youtube.com/watch?v=HQJMzTpckPo Apple TV Rebrand https://www.youtube.com/watch?v=MWfJcl8deLE
In Episode 30 of Baltic Brand Talks, we sit down with Rory Sutherland – Vice Chairman of Ogilvy, author of Alchemy, and one of the most influential voices in modern marketing and behavioural thinking. This deep dive explores some of the biggest questions in marketing today – from data, measurement and B2B to psychological problem-solving, client relationships, the role of CMOs, and how agencies should really work. Tune in and learn from Rory’s wisdom.
In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to the world. Listen now and get inspired by Arthur’s journey and creative insights!
For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!
In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija. A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene. They cover: Giedrė’s background and what led her to LiMA How LiMA operates, its major events, and the growth into a 1,200+ strong marketing community Lithuanian brands and campaigns she is most proud of The current mood and challenges in Lithuania’s advertising industry What it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024 Key marketing trends and the role of AI in transforming the industry Why the Baltics should be more united in advertising and creative exports Lithuania’s country marketing today and the role of its fast-growing tech sector The importance of brands tapping into culture and connecting with what matters to people Plus, we end with three big questions every guest answers: Which brands do you admire and why? Where do you find inspiration – books, podcasts, or travel? What’s your moonshot goal and vision of ultimate success? Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.
For this episode of Baltic Brand Talks, Andris Rubīns is joined by Ināra Šumeiko, Managing Director of LADC and Creative Executive Producer & Partner at naked. They dive deep into the Latvian advertising scene, sharing valuable insights, including: Ināra’s journey into the world of LADC and her dual role at naked; The game-changing AD School and its influence on Latvia’s creative talent; How LADC operates behind the scenes and their biggest events; A first-timer’s perspective on the Adwards festival and standout campaigns this year; Trends shaking up the Latvian advertising industry; The potential for a united Baltic creative force; Exporting creative services: A hidden opportunity for the Baltics?; How brands can connect with culture and truly resonate with people; Ināra’s favorite brands and where she draws inspiration from; What’s her moonshot goal and vision of ultimate success? Whether you’re in advertising, branding, or just passionate about creativity, this episode is packed with insights you won’t want to miss!
🎙️ In this episode of Baltic Brand Talks, Andris Rubins sits down with Anniken Haldna from TULI, the Estonian Marketing Association, to explore how culture and brands are deeply connected in Estonia - and how these stories fit into the bigger picture across the Baltics. They discuss how brands are no longer just creating short-term campaigns, but embedding themselves into cultural movements. Together, they cover: 🏀 Basketball in the Baltics - how this summer’s wave of fandom brought people together, with brands stepping in to amplify the passion in real time. ✨ TULI’s role as a marketing association - gathering members, hosting events, and even running its own media platform, something Latvia doesn’t have. 🎶 The Estonian Song Festival - a sacred cultural tradition where brands played a meaningful role in supporting and elevating one of the country’s most important events. 🛡️ National defense and reservist initiatives - showing that cultural relevance is not only about joy and entertainment, but also about responsibility, solidarity, and shared values. 🤖 AI’s influence on marketing and advertising — and what makes Estonia’s approach stand out compared to its Baltic neighbors. ✨ …And much more, from unexpected collaborations to the broader lessons brands can learn when they align themselves with cultural moments that truly matter. 👉 As part of our Baltic marketing associations series, the Estonian perspective reveals how heritage and innovation come together - and why the rest of the region should be paying attention.
For this episode of Baltic Brand Talks, we were joined by Raitis Beķeris, Social Media Team Lead and Brand Creative at Latvian organic skincare brand MÁDARA Cosmetics. It’s our longest episode so far, but one you won’t want to miss, because we are talking about: How to knock on the door to land your dream job; The power of an in-house brand agency; Social media team shaping product ideas and their growing role inside companies; B Corp certification and what it means; A sunrise rave with Kalve and birch sap coffee; Creating global brand content from Latvia; MÁDARA taking over the Paris metro during the Olympic Games; The Latvian & Lithuanian expo pavilion with Arturs Analts and a new product from MÁDARA; How a single word from a brief can inspire an entire creative concept; Raitis’ own and MÁDARA creative process and approach to brand storytelling; Why long-term formats are making a comeback; The “messy realism” trend in the cosmetics industry; Backlash against brands that chase every trend and how to do it right; Raitis’ favorite social media platforms and sources of inspiration. This episode is truly inspiring for everyone working in the creative industry.
What happens when you let strangers leave you voicemails - and then turn them into electronic music? In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ countries, festival shows, and even CGI billboards in London and Riga. Every voicemail tells a story. Some are funny, some are painful, some are whispered in the middle of the night-out. Might Delete Later takes those stories and turns them into beats that thousands can dance to. She opens up about her homecoming performance at Summer Sound in Liepāja, where locals’ messages became part of the set, and reflects on the journey from her ANNNA era and Supernova debut, to becoming the first Latvian artist to perform at Tomorrowland. We dive into the most resonating, unexpected, emotional, and mysterious voicemails, her bold use of branding (yellow visuals, the iconic beep, and “one new message”), the challenges of standing out in today’s crowded music scene, and her take on AI, social media, and the future of content. Might Delete Later isn’t just a music project - she’s a cultural phenomenon, turning anonymous voices into global anthems. And in this episode, she even plays back exclusive voicemails that have inspired her most. Don’t miss the chance to hear the voices behind the beats - maybe even your own.
We couldn’t miss this one.Polaroid’s latest campaign is making waves - emotional, bold, and deeply human. Everyone’s talking about it, and we’re proud to be one of the first podcasts to speak with someone behind it - Dovile Banyte, Senior Manager of Global Brand Strategy at Polaroid.In this episode, we go deep into Polaroid’s evolving brand story and the thinking behind the campaign that proves one thing: people don’t just buy cameras - they buy emotion, nostalgia, and real-world moments.We discuss: – The emotional shift behind Polaroid’s latest campaign – Why people still choose instant photography in a digital world – Nostalgia, authenticity, and the cultural rebellion against screen fatigue – Dovile’s global journey in branding, from agency life to shaping strategy at Polaroid – Her favourite brands, sources of inspiration, and ultimate moonshot goal Learn more about the campaign here: https://press.polaroid.com/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog/
One thing we love is a good brand collaboration. It opens up new creative possibilities, adds emotional depth, and helps both brands reach new audiences. It’s also a strong way to stay culturally relevant. But it’s incredibly easy to get wrong. In this episode, we talk to Una Umule from SEB Latvia and Patriks Kirkils from Bourzma about what it takes to build long-term, meaningful brand partnerships. More than once in this episode, we compare brand collabs to love stories. Find out how a bank and a sustainable fashion community teamed up to educate their audiences about financial literacy, small business challenges, and conscious clothing design.
For the 20th episode of Baltic Brand Talks, Aigars had a conversation with the one and only Ketrisa Petkeviča - marketing manager of leading intimacy store in Latvia SexyStyle. This episode is packed with topics you wouldn’t expect: 1. Stereotypes and taboos about intimacy stores 2. Sexual education in Latvia 3. Sex coming back to pop culture, but the tone has shifted 4. How to promote a brand you can’t advertise traditionally 5. SexyStyle brand purpose 6. How rage can inspire you And much more.
It’s been a week since Cannes Lions, and we still can’t stop talking about it, so we did what anyone would do. We recorded a new podcast episode. Watch Andris, Rihards, and Aigars share their key takeaways, favourite entries, and what it all might mean for the creative industry. Check the case study for award-winning entries we mentioned: Check the case study for award-winning entries we mentioned: Vaseline, Verified: https://youtu.be/ApwxlBruV90 Rimas Music, Tracking Bad Bunny: https://www.youtube.com/watch?v=-3Aq3u6EJZ4 Apple, Shot on Iphone: https://www.youtube.com/watch?v=S74jad3ZmUY LVMH, The partnership that changed everything: https://www.youtube.com/watch?v=vpsibWyRnKw Heetch, Choose Uber: https://www.youtube.com/watch?v=RNiUlzEwA04 KitKat, Phone break: https://www.famouscampaigns.com/2025/06/kitkat-wins-big-by-calling-out-screen-addiction/ Olympic Games Opening Ceremony: https://youtu.be/JEAvn8iEeT8 Lucky Yatra, Indian Railways: https://youtu.be/IYJlZRbvMEw IKEA, Hidden Tags: https://www.adsoftheworld.com/campaigns/ikea-hidden-tags AXA, Three Words: https://youtu.be/CnYdiodXClI?t Nordea, Parental Mortgage Leave: https://nordddb.com/case/parental-leave/ Penny, Price Packs: https://youtu.be/C2kzHoGOGvE L'Oréal Paris, The Final Copy of Ilon Specht: https://www.youtube.com/watch?v=-4o8bCc6-GM Dove, Real Beauty: https://www.youtube.com/watch?v=PbEys0m7uZw Chicago Hearing Society, Caption With Intention: https://www.youtube.com/watch?v=F48khKZhKHM e.l.f. Beauty, So Many Dicks: https://www.youtube.com/watch?v=XD1tUcsIYkA
In this episode of Baltic Brand Talks, host Lelde Dālmane sits down with Krišjānis Eihmanis from Modern Nomad—the brand that’s making hammocks cooler than ever (yes, even cooler than that one time you fell out of one at a beach party). We dive into the hammock lifestyle, the challenges of growing an outdoor brand, and how storytelling is the real MVP when it comes to connecting with an audience. Krišjānis shares insight about their collaboration with Dior - how it started and how it's going. Tune in for a conversation that’s equal parts business, branding, and just the right amount of “why didn’t I think of that?” moments.
Welcome to another Baltic Brand Talks episode! Join your host, Lelde Dālmane, strategist at Wit Consulting, for an insightful and lively conversation with Magnús Magnússon, a Partner at Peel Agency and one of the creative minds behind the unforgettable “Promote Iceland” campaigns. In this episode, we dive into: Magnus’s journey to becoming a partner at Peel. The essence of creativity and how it transcends advertising. The delicate art of humor in campaigns and how to make it resonate across diverse audiences. Behind-the-scenes insights into the bold and innovative “Visit Iceland” campaigns, including promoting a travel destination during restrictions, blending digital with physical, and helping clients embrace brave decisions. The secret sauce for making campaigns go viral and grabbing media attention.From laughter to revelations, this episode is packed with ideas and stories you won’t want to miss.Some stuff mentioned in episode: /OutHorse_: https://www.visiticeland.com/outhorse-your-email/ Looks Like You Need Iceland, Let It Out: https://lookslikeyouneediceland.com/ Introducing the Icelandverse: https://www.youtube.com/watch?v=enMwwQy_noI Mark Zuckerberg visiting Iceland: https://www.instagram.com/zuck/p/CeEr8MLhH6q/?img_index=1 Mission: Iceland: https://www.youtube.com/watch?v=YmOISr3k3y0 Looks Like You Need To Joyscroll: https://www.youtube.com/watch?v=1D1BrZgIKGc "
In this Baltic Brand Talks episode, Andris Rubins is joined by Emma Sullivan, Creative Director at Vinted. Created in Lithuania, Vinted is Europe's largest C2C second-hand fashion marketplace with a clear mission: Make second-hand the first choice worldwide. In the conversation, Emma shares how to strip second-hand of negative associations, how to keep the brand consistent through pragmatism while also showing bravery. She also touches on the obvious challenge of tapping into local markets with a global brand. The conversation covers a wide range of topics related to branding—from generative AI to sustainability, from in-house teams to influencers.
The magical time of the year is here - like presents under a Christmas tree our team unwraps what stood out to them. Lelde, Andris and Rihards share their top picks, overall observations and thoughts on 2025 festive ad campaigns and activities. Fairytales, emotion packed storytelling, understanding the overwhelm of holidays and pure chaos - all of that and more unpacked!Some stuff mentioned in the episode: KFC, “Kentucky Fried Carols” - https://www.lbbonline.com/news/kfc-canadas-kentucky-fried-carols-vinyl-will-have-you-spinning-this-holiday-season LMT x Instrumenti - https://www.youtube.com/watch?v=w11hljoKX6U McDonalds “Ode to Spontaneous Drive-Thru Dinners” - https://youtu.be/LqRWfDbuOYg?si=bLmhaLmunW2rUMwT Starbucks “Drink In, Breath Out” - https://www.youtube.com/watch?v=CBJKw5tT1Nk&t=20s Zalando - https://www.youtube.com/watch?v=1wuDipqVnv8 Pepsi Max “Everything else can wait. It’s Xmas after all” - https://www.youtube.com/watch?v=k9kiwcu_aDY&t=51s Norwegian Postal Service “The Reinfall” - https://www.youtube.com/watch?v=nRFtv9fG_oE Riga Airport “Miracles are closer than expected!” - https://www.youtube.com/watch?v=GEzL1G4sSI8 Duolingo’s Christmas album - https://www.famouscampaigns.com/2024/11/duolingos-christmas-album-is-taking-no-prisoners-except-maybe-your-parents/ Coca-Cola 2025 “The Holiday Magic is coming” - https://www.youtube.com/watch?v=4RSTupbfGog Zevia “Break from Artificial” - https://www.youtube.com/watch?v=pX-6wTQdg04 Disney “The Boy & The Octopus” - https://www.youtube.com/watch?v=clgyncrbyDg Dod Pieci campaign - https://www.facebook.com/share/p/12DSZbCiPXv/ Support Dod Pieci and those in need by donating here: https://dod.pieci.lv/
In this Baltic Brand Talks episode, Mārtiņš Eihmanis, Head of the marketing and communication department at VIRSI-A joins conversation with brand strategist Lelde Dālmane. Virši, as Mārtiņš put it, is an energy company - providing fuel, stores and services, and electricity. The conversation uncovers different choices marketers need to do - weather it’s choosing a brand core message, the next format of brand communication, or a brand ambassador. And much, much more. For anyone even remotely related to brand image this will be a valuable listen. Some stuff mentioned in the episode: Virši Tik Tok: https://www.tiktok.com/@virsi_lv?lang=en Aquired podcast about Nike: https://open.spotify.com/episode/1HoB680S5p8JdtaoXxnE7P?si=0b373921f0214f07
We are all always on the lookout for what's hot and what's not. In this Baltic Brand Talks podcast episode, we return to the "What's trending" segment, where our core team—CEO of Magic Andris Rubins, Strategy director Rihards Ginters, and Head of Strategy Lelde Dālmane—dive into ... .... what's trending. We touch on current topics like US elections and Halloween as well as wider trends like the booming pet market and brands going from "make the logo bigger" to "guess the logo". Links to some stuff mentioned in the episode: Behind the Curtain: The big media era is over:https://www.axios.com/2024/10/28/election-news-media-trump-harris Tesco loses logo in new outdoor campaign: https://www.thedrum.com/news/2024/10/21/ad-the-day-tesco-loses-logo-new-outdoor-campaign Mark Ritson on Zeigarnik effect: https://www.marketingweek.com/ritson-zeigarnik-effect-ads-more/ Coca-Cola "Recycle me": https://www.ogilvy.com/work/recycle-me McDonald's "Follow the arches": https://www.media-marketing.com/en/news/mcdonalds-creates-new-traffic-signs-restaurants-using-crops-logo/ British Airways "A British Original": https://www.dandad.org/awards/professional/2024/238696/windows/ Crocs for dogs: https://eu.usatoday.com/story/money/2024/10/23/crocs-for-dogs-sold-out/75790136007/ Bird Buddy: https://www.amazon.com/Bird-Feeder-Resolution-Beautiful-Experience/dp/B0C8TJTBMR IKEA pet collection: https://www.ikea.com/global/en/newsroom/retail/utsadd-collection-240321/ BARK Air: https://air.bark.co/ Target "The Cuddle Collab": https://www.supermarketnews.com/center-store/target-launches-cuddle-collab-for-pets-and-pet-owners Dolce & Gabbana dog perfume: https://www.dolcegabbana.com/en-ro/beauty/dog-perfume-fefe/ Halloween’s MVP is a 12-foot-tall (3,5m) skeleton:https://www.bloomberg.com/news/articles/2024-10-23/home-depot-12-foot-skeleton-line-adds-dog-for-halloween-2024 Toyota "Monster": https://www.youtube.com/watch?v=_Va1axzdBbM&list=TLGGFUj1Uzfas2IyOTEwMjAyNA&t=1s Bolt scary pumpkins: https://www.linkedin.com/posts/bolt-eu_spooky-season-is-here-but-what-makes-it-activity-7256637963327946752-RM0F?utm_source=share&utm_medium=member_deskto Burger King Estonia: https://www.instagram.com/p/DBqcuI1qpXj/?hl=en
We’re standing by our “irregularly regular” podcast tagline. This episode once again is a bit different, we’re going back to our local roots and local brands - Kārums, Pols and more. We’re also switching the language to Latvian in this episode. Our podcast co-host and CEO of Magic Andris Rubins sat down with Ieva Lejniece, Head of Marketing at Food Union. The episode dives into loads of local and global endeavours relates to several brands underneath the Food Union.Key takeaways from the conversation: a brand has it’s own personality, consistency in it might be the key to being on of the most loved brands in Baltic (according to Brand Capital data). never underestimate listening to what’s important to your audience - they are your most valuable asset. there are times when you need to get legal part in line in order to protect your brand distinctiveness. when people use your brand in memes, embrace them! It’s a clear indicator that a brand is relevant and beloved. audience, especially the younger audience, highly value when they have this feeling that a brand is talking with them, not to them. Humour also helps. even when you brand has a mishap, there’s tons to learn and improve. when working with multiple brands, it’s super important to keep the boundaries on-brand inside the team foremost and only then in communication. And some fresh tends in food industry to keep your sights on. Links to some stuff mentioned in the episode: Pols and political ads: https://www.instagram.com/p/C7hQ6wPKSOE/ Limbažu piens catch song in an ad: https://www.youtube.com/watch?v=mCZpnS5z0OU Oatly as a great brand example. Listen to our episode with Sara Hansson who told us the Oatly story: https://open.spotify.com/episode/1dBXtK3i4SnmDERLw5XW3m?si=07829be62c2e4e06
This is a special episode. As you might know we the Baltic Brand Talks podcast are a part of the Baltic Brand family and the recording of the episode is from the main event - Baltic Brand Forum. This episode is a combination of 4 separate talks we had at the site, so you’re about to hear take on humour and working with Baltic market from from Eha Talvist-Reinsalu from SEB and Elina Baranovska from Rimi. The epiosode also dives into a case of Dimdiņi and how their mascot is doing on Tinder told by Kristine Murjane. And you’re also about to hear what a comedian Ann Vaida is to say about jokes in advertising. Some stuff mentioned in episode: Ann Vaida on workplaces being escape rooms: https://www.facebook.com/share/v/W2oAm73oxnHmAGUT/ Ryanair on X: https://x.com/Ryanair Iceland case study from Baltic Brand Forum: https://www.facebook.com/share/v/yCVfukfqaMuRsYFj/ Dimdiņi on TikTok: https://www.tiktok.com/@dimdinilv?lang=en
Join the newest episode with Aleksandra Kostyukovich, Head of marketing and communications at Volkswagen Baltics, and Andris Rubins. In this discussion, Aleksandra shares her experience working at Volkswagen, how consumers are adapting to electric vehicles, and the incentives made for the adoption process in the Baltic society. Both Andris and Aleksandra discuss the myths and misconceptions we have about electric cars and electric charging. The marketing legacy of VW creates immediate emotions. They discuss other topics such as AI, Gen Z habits, and the perception of buying cars and touch on the upcoming Baltic Brand Forum & Awards happening September 20th! The campaigns mentioned in the talk: Never Say Never: https://www.youtube.com/watch?v=81N8Rawo1v4 Tiguan 2024 launch: https://www.volkswagen.lv/lv/chose-your-volkswagen/models/new-tiguan.html Porsche “The all electric Macan”: https://www.youtube.com/watch?v=ccqn7r9WUHI NIKE “Winning isn’t for everyone”: https://www.youtube.com/watch?v=pwLergHG81c You can still grab your tickets to Baltic Brand Forum: https://balticbrands.eu/
In this episode of Baltic Brand Talks, Hando Sinisalu, founder of Best Marketing and Marketing Parrot, joins Andris Rubins on a discussion on the creative world of advertising and marketing in the Baltics. Drawing from Hando’s great deal of experience in journalism, advertising, radio and media, the conversation provides practical insights on how brands can shake up their marketing strategies to attract potential clients. They also explore the differences in advertising styles between Estonia, Latvia and Lithuania. And of course, humor takes center stage, as they break down the rules for using it effectively in campaigns. You can connect with Hando via Linkedin: https://www.linkedin.com/in/b2bcontentexpert/
Content is king. That is what we could all agree with. But, how can we get a brand’s message across different platforms and daily content? Arta Uma Upmale, Head of Content at airBaltic sat down with Andris Rubins to dive deep into creating content that aligns with a brand’s strategy. The conversation covers how to adapt trends & real-time events to fit the industry in the storyline, what role humor plays in content creation and how teamwork is everything. What’s more, Arta shares how other aviation companies, such as Ryanair communicate their brand through their content. Clickable stuff mentioned in the episode: airBaltic’s TikTok account: https://www.tiktok.com/@airbaltic?lang=en Baltic Brand Forum & Awards, September 20th: https://balticbrands.eu/en “Carpool” karaoke (airplane version) with Dons: https://www.tiktok.com/@airbaltic/video/7365789341710355744?lang=en Lex Fridman Podcast: https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL?si=81f9540ddec64ddb Acquired Podcast: https://open.spotify.com/show/7Fj0XEuUQLUqoMZQdsLXqp?si=b6cae527348d46c6
Have you ever heard about humor consultancies? Now you have and now you can learn more about what a humor consultant does as Paddy Gilmore sits down with Andris Rubins and dives deep into brand relationships with fun. The conversation covers the nuanced shades of comedy and how brands can find their fit, use it to their advantage and get the most out of it. Moreover, Paddy shares practical and systematic ways a brand can find their shade of funny and put that into brand guidelines. Clickable stuff mentioned in the episode: Studio Gilmore weekly newsletter: https://brandsandhumour.substack.com/ Volvo Trucks – A Love Story: https://www.youtube.com/watch?v=ufye-txv1AY Dumb Ways to Die: https://www.youtube.com/watch?v=IJNR2EpS0jw
In this Baltic Brand Talks episode, Kristiāna Valbe-Uzrauga Head of Marketing & Group Brand Lead at Balcia joins conversation with brand strategist Lelde Dālmane. This is was a true Baltic Brand Talks since Balcia is a brand that covers all three Baltic countries and beyond. Balcia is true challenger brand in the purest form. In 2023 Balcia was the bravest insurance brand according to Brand Capital data and bravery is something was talked a lot about - in a personal sense and in a brand context. Conversation also touched on the mazes of the insurance category and both needs and ways to be ahead of other brands. Fun fact: Balcia is the main partner of the upcoming Baltic Brand Forum. Grab your tickets: https://balticbrands.eu/en
The podcast host team Andris Rubins, Rihards Ginters and Lelde Dalmane sat down together to see what’s trending. It seems like the search for humor in advertising is a really hot topic. This episode is a bit different - our team has gathered their top picks from Cannes Lions-awarded campaigns and shared their take on why these campaigns are worth exploring. What’s trending closer to the Baltics? Baltic Brand Forum, of course. We’ve launched this year’s web, revealed some of the speakers and tickets are up for grabs! Most of the stuff mentioned in the episode: Cemento Sol/ SightWalks: https://www.contagious.com/news-and-views/cannes-lions-2024-design-winner Hainz Ketchup/ It Has To Be Heinz: https://www.contagious.com/news-and-views/cannes-lions-2024-creative-effectiveness Magnum / Find Your Summer: https://lola-mullenlowe.com/work/find-your-summer/ JCDecaux / Meet Marina Prieto: https://www.contagious.com/news-and-views/cannes-lions-2024-creative-b2b-winners Pedigree/ Tail Orchestra: https://www.lovethework.com/work-awards/entries/tail-orchestra-722865 Coca-Cola / Recycle Me: https://www.ogilvy.com/work/recycle-me Michael CeraVe - CeraVe: https://www.ogilvy.com/work/michael-ceraveBaltic Brand Forum 2024: https://balticbrands.eu/ Tickets: https://fienta.com/baltic-brand-forum-awards-2024
In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Sara Hannson, Brand Strategist & Partner at KIOSK and ex-Global Social Media Manager at Oatly. The conversation follows Sara’s career - 10 years at Oatly where she shares how to translate data and human insight into advertising, how to keep the brand consistent without being expected and the power of transparency and surprise. What’s more, it taps into the importance of the team - in-house creative team, involved CEO and more. This deep dive also explores the transition from Oatly to KIOSK and all the joys and challenges that come along. Some stuff mentioned in the episode: Oatly Super Bowl ad: https://www.youtube.com/watch?v=5q9KrSffIrs Oatly marketing activities and loads of billboards: https://www.oatly.com/en-gb/things-we-do
In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Liisa Ennuste, Creative Director at Bolt. They cover the latest Bolt activities, approaches and challenges. Building a distinctive brand that provides several services across multiple countries is one of the toughest challenges any creative could have. Liisa shares how she and Bolt’s team tackle it. Activities mentioned in the episode: Kids imagine future cities - https://bolt.eu/en/blog/bolt-little-big-think-tank/ Living Vroom - https://bolt.eu/en/blog/living-vroom/ Bolt scooter hero - https://www.instagram.com/p/C6Y-nmUCrPX/
We have a very tasty and pink deep dive. We uncover what happened behind the scenes of one of the greatest rap battles of the century. That’s right - the one between Riga and Vilnius. in the conversation we’re joined by Vasara Visockaite, Go Vilnius Digital Marketing Manager and Madara Oga, Senior Project Manager in Marketing division at Riga Investment and Tourism agency. Pink runs in both their veins and the conversation is as refreshing as the first sip of the cold pink soup in the summer.What’s more, we untangle what it means to work with a city as a brand, how each Baltic country can benefit from working together and the power of humor. Things we mentioned in the conversation: The meme that started it all: https://www.instagram.com/p/C7EdGZ5Nr33/ Response from Riga: https://www.instagram.com/p/C7n3a0yIZy2/ Comeback from Vilnius: https://www.instagram.com/p/C7rrSPftM0d/ Love Train: https://www.instagram.com/reel/C3UmDr6o1l_/
Tune in for the first episode featuring an interview with ANDY PEARSON, VP of Creative at Liquid Death – one of the fastest-growing non-alcoholic beverage brands in the world with a hell of a story to tell. ANDY PEARSON is pioneering a radical approach in crafting a brand that challenges boundaries and revolutionizes the traditional water market. In this episode, ANDRIS and ANDY delve into the disruptive journey of Liquid Death. How did humor and authenticity propel the brand’s success over big-budget competitors? What’s their perception of competitors and copycats? Liquid Death's story reveals invaluable lessons in brand building for us all. Hit play and get ready to soak up some fresh branding knowledge from the man and the legend himself.
Welcome to Baltic Brand Talks! An irregularly regular podcast about all things creative and trending. Created and hosted by MAGIC & Wit Consulting as a part of the Baltic Brands eco-system. In this intro get a sneak listen of what to expect in the upcoming episodes, and what current trends Lelde, Rihards and Andris have up their sleeves. Trends covered in this episode: Mona Lisa moved to the Louvre's basement: https://www.euronews.com/culture/2024/04/24/a-room-of-her-own-louvre-to-give-disappointing-mona-lisa-new-digs McDonald's Happy Meal Box Upgrade: https://www.campaignasia.com/article/mcdonalds-removes-smile-from-happy-meal-boxes-to-spotlight-mental-health/496031 Dog First Airline: Bark Air: https://www.axios.com/2024/05/24/bark-air-dogs-airline-charter-jet-pet Amazon has ruined the name "Alexa" for many parents: https://sherwood.news/world/amazon-ruined-the-name-alexa-for-many-us-parents/ A jet for free, why not? Look into Liquid Death's new giveaway: https://www.youtube.com/watch?v=BWjU9re-qdo Subscribe here to receive Wit Consulting's newsletter on weekly recaps of everything that’s happening in the world right now.
