Marketing Over Coffee Marketing Podcast cover

Marketing Over Coffee Marketing Podcast

John Wall and Christopher Penn

At the Intersection of Marketing and Technology

At the Intersection of Marketing and Technology

The Haunted Frosty

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Epizodes

The Haunted Frosty 30 Oct 2026

In this Marketing Over Coffee: Learn about Halloween Marketing Memes, Game Theory, Braze, Zwift, and more!! Direct Link to File Enough please, with the "No Tricks, Only Treats" emails. Chris throws out a 100% tricks email – like learn to cheat at cards to get yourself out of the family holiday game earlier Throw away […] The post The Haunted Frosty appeared first on Marketing Over Coffee Marketing Podcast.

Michael Lanzarone on Marketing With Video 22 Oct 2026

In this Marketing Over Coffee: Learn about starting and running a studio, video workflow, channel selection, and more!! Direct Link to File Michael runs Studio Lanzy, a creative and marketing studio that has handled photo, video, content strategy, and creative services for global brands like Fanatics, Saucony, and Anheuser-Busch. The "chronically injured kid" gets into […] The post Michael Lanzarone on Marketing With Video appeared first on Marketing Over Coffee Marketing Podcast.

Powering Up for Trade Shows 09 Oct 2026

In this Marketing Over Coffee: Learn about Event Stacks, Meta Muse, Wired Earbuds, Lanterns, and more!! Direct Link to File Fall is here, Chris is off to MAICON What has Chris built to support him at the show? LinkedIn vs. YT shorts vs TikTok vs Instagram 8:11 – 9:58 Use Framer to get websites up and running […] The post Powering Up for Trade Shows appeared first on Marketing Over Coffee Marketing Podcast.

Now with Gems, Dots, Ice, and More Random Stuff! 01 Oct 2026

In this Marketing Over Coffee: Learn about Gems, Dots, Koa, Craft Ice, Sydney Sweeney, and more!! Claude Cowork rolled in to Claude? Google Gems getting retired in November Chris and The Highly Opinionated Skills Converter Dots – OpenAI’s new product, similar to Meta Muse The lack of bounding for assistants, massive token costs Salesforce built […] The post Now with Gems, Dots, Ice, and More Random Stuff! appeared first on Marketing Over Coffee Marketing Podcast.

Ross Simmonds on The Power of Reddit 25 Sep 2026

In this Marketing Over Coffee: Learn about how Reddit is taking over search results, what you can do about it, and more!! Direct Link to File Greg Poirier sent me a post from Rand Fishkin that featured Ross’ Research on Reddit’s Dominance Starting as writer including Fantasy Football blogging and The Sims! Starting on the […] The post Ross Simmonds on The Power of Reddit appeared first on Marketing Over Coffee Marketing Podcast.

Anybody got $2,000 for a phone? 17 Sep 2026

In this Marketing Over Coffee: Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!! Direct Link to File Who will be the first to cough up $2,000 for an iPhone Duo? Critics: Show up with an opinion and data or GFY AI Pause? Why? Recursive Self Improvement on Models in China […] The post Anybody got $2,000 for a phone? appeared first on Marketing Over Coffee Marketing Podcast.

Now with Even More Christopher Lochhead! 11 Sep 2026

Now with Even More Christopher Lochhead! In this Marketing Over Coffee: The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!! Direct Link to File Part 1 of this interview is here Past interview with Christopher – get the basics on Category Design What’s the […] The post Now with Even More Christopher Lochhead! appeared first on Marketing Over Coffee Marketing Podcast.

Raise the Mug for 9 to 5 28 Aug 2026

In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It’s As Good As It Gets! Alibaba Qwen 3.8 Flash Next – dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster! Workstation prices still coming down […] The post Raise the Mug for 9 to 5 appeared first on Marketing Over Coffee Marketing Podcast.

Lauren Esposito on Workforce Orchestration! 21 Aug 2026

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We’ve talked about Chris Baggott and Douglas Karr over the years. […] The post Lauren Esposito on Workforce Orchestration! appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Felony Incompetence, Watermarks, and Project Hail Mary! 13 Aug 2026

In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence – "Breakouts" are your fault New Models – some failing the ethics test Anthropic adding Watermarks – required by the EU AI Act ClaudeCode managing Mautic Use Framer to […] The post Now with More Felony Incompetence, Watermarks, and Project Hail Mary! appeared first on Marketing Over Coffee Marketing Podcast.

Christopher Lochhead on the Creator Capitalist 06 Aug 2026

In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn’t take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher – get the basics on Category […] The post Christopher Lochhead on the Creator Capitalist appeared first on Marketing Over Coffee Marketing Podcast.

Talking About AI in the Loop with Garry Polmateer of Red Argyle! 24 Jul 2026

In this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the […] The post Talking About AI in the Loop with Garry Polmateer of Red Argyle! appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Bionics and Context Bombing! 17 Jul 2026

In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 – 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and […] The post Now with More Bionics and Context Bombing! appeared first on Marketing Over Coffee Marketing Podcast.

Proving the Advantage that Marketing Creates 10 Jul 2026

Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC’s Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist – now working at […] The post Proving the Advantage that Marketing Creates appeared first on Marketing Over Coffee Marketing Podcast.

GEO Kills the Listicle 02 Jul 2026

In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude – Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup’s Great […] The post GEO Kills the Listicle appeared first on Marketing Over Coffee Marketing Podcast.

Salesforce CMO Amber Armstrong at Connections 2026! 26 Jun 2026

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything […] The post Salesforce CMO Amber Armstrong at Connections 2026! appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Synthetic Performers and Less Fable! 19 Jun 2026

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York’s Synthetic Performer Disclosure Law and California SB-942 […] The post Now with More Synthetic Performers and Less Fable! appeared first on Marketing Over Coffee Marketing Podcast.

UChicago Medicine CMO Andrew Chang at Salesforce Connections! 12 Jun 2026

In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of […] The post UChicago Medicine CMO Andrew Chang at Salesforce Connections! appeared first on Marketing Over Coffee Marketing Podcast.

Katie Robbert on Putting Claude Cowork to Work 29 May 2026

In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 – 10:53 Incubeta: the “old way” of marketing – with creative, […] The post Katie Robbert on Putting Claude Cowork to Work appeared first on Marketing Over Coffee Marketing Podcast.

Google Changes Everything 22 May 2026

In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search – and it’s pulling all your personal data Glasses – Project Aura with Samsung, Gentile Monster and Warby Parker Search […] The post Google Changes Everything appeared first on Marketing Over Coffee Marketing Podcast.

Paul Ruscoe on Having the Difficult Discussions About Growth 15 May 2026

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […] The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.

Return of Tin Foil Hat! 07 May 2026

In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI’s 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 – 12:25 Incubeta: […] The post Return of Tin Foil Hat! appeared first on Marketing Over Coffee Marketing Podcast.

Dan Levi on The State of Out Of Home (And Airports!) 01 May 2026

In this Marketing Over Coffee: Clear Channel’s Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE […] The post Dan Levi on The State of Out Of Home (And Airports!) appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Post Mythos Apocalypse! 16 Apr 2026

In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 – 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and […] The post Now with More Post Mythos Apocalypse! appeared first on Marketing Over Coffee Marketing Podcast.

A Victory Lap with Greg Poirier! 10 Apr 2026

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a […] The post A Victory Lap with Greg Poirier! appeared first on Marketing Over Coffee Marketing Podcast.

Lots of AI Marketing News 03 Apr 2026

In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 – 11:33 Use Framer to get websites […] The post Lots of AI Marketing News appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Snoopy and Charlie Brown! 26 Mar 2026

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand’s Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart […] The post Now with More Snoopy and Charlie Brown! appeared first on Marketing Over Coffee Marketing Podcast.

Neo, Stages of AI Adoption, and Dungeon Crawler Carl 20 Mar 2026

In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple’s M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The Macbook Neo – new entry level and the […] The post Neo, Stages of AI Adoption, and Dungeon Crawler Carl appeared first on Marketing Over Coffee Marketing Podcast.

Pizza and 1.7 M Instagram Followers 13 Mar 2026

In this Marketing Over Coffee: Frank Kabatas tells the story of New York City’s East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino’s Creating his own recipe 9:48 – 12:08 Use Framer to get websites up and […] The post Pizza and 1.7 M Instagram Followers appeared first on Marketing Over Coffee Marketing Podcast.

A Perfect Dumpster Fire Storm 27 Feb 2026

In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no […] The post A Perfect Dumpster Fire Storm appeared first on Marketing Over Coffee Marketing Podcast.

Year of the Horse Triggers AI Race! 20 Feb 2026

In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future of Movies Chris writes a trashy […] The post Year of the Horse Triggers AI Race! appeared first on Marketing Over Coffee Marketing Podcast.

Transforming Customer Brand Relationships with Christina Garnett 13 Feb 2026

In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer […] The post Transforming Customer Brand Relationships with Christina Garnett appeared first on Marketing Over Coffee Marketing Podcast.

Now with More Claude CoWork, GURU Acquisition, and AI Agents! 30 Jan 2026

In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […] The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.

Jackie Palmer on Autonomous Marketing 23 Jan 2026

In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB Customers in over 150 countries Everything from newsletters […] The post Jackie Palmer on Autonomous Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Examining Ridiculous Holiday Marketing 09 Jan 2026

In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio – Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 – 6:40 Use Framer to get websites up and […] The post Examining Ridiculous Holiday Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Getting Beyond the Lies with Craig Jackson 19 Dec 2025

In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order – buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict’s behavior Addiction as family disease […] The post Getting Beyond the Lies with Craig Jackson appeared first on Marketing Over Coffee Marketing Podcast.

Erik Deckers’ Books on Personal Branding, and Satire 12 Dec 2025

In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social […] The post Erik Deckers’ Books on Personal Branding, and Satire appeared first on Marketing Over Coffee Marketing Podcast.

Green Energy Update with Josh Dorfman 05 Dec 2025

In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the […] The post Green Energy Update with Josh Dorfman appeared first on Marketing Over Coffee Marketing Podcast.

Live From Boston at MarketingProfs B2B! 21 Nov 2025

In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.

Google Opal, Making AI 200x Faster, and Virtual Boondoggles 14 Nov 2025

In this Marketing Over Coffee: Learn about AI Agents, faster AI, why you’d want a million unread email in your inbox, and more! Direct Link to File London Event Wrap Up! Google Opal rolls out beyond US only, check out the TI livestream Moonshot AI’s Kimi K2 Instruct Reasoning Improving AI 200x with smarter math […] The post Google Opal, Making AI 200x Faster, and Virtual Boondoggles appeared first on Marketing Over Coffee Marketing Podcast.

Chloe Wix Of Spotify On Building An Ad Platform For The Future 07 Nov 2025

In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify’s Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting […] The post Chloe Wix Of Spotify On Building An Ad Platform For The Future appeared first on Marketing Over Coffee Marketing Podcast.

Alyson Griffin of State Farm On Marketing and Culture 31 Oct 2025

In this Marketing Over Coffee: Learn About Relevance, Culture, and Gaming in Marketing and More! Direct Link to File Head of State Farm Marketing Alyson Griffin talks about life managing one of America’s best loved brands Coming up through Silicon Valley leading brands HP and Intel Went from having HP as an agency client to […] The post Alyson Griffin of State Farm On Marketing and Culture appeared first on Marketing Over Coffee Marketing Podcast.

Dumpster Fire aka Skip Week 23 Oct 2025

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Do You Have A Data Quality Problem? Foog Da Boot It! 17 Oct 2025

In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video – New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now available! […] The post Do You Have A Data Quality Problem? Foog Da Boot It! appeared first on Marketing Over Coffee Marketing Podcast.

Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising 10 Oct 2025

In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here – The Art and Science of Digital Marketing and Advertising On Spotify: Click Here – The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working […] The post Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising appeared first on Marketing Over Coffee Marketing Podcast.

We Can Definitely Get You First in ChatGPT 02 Oct 2025

In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven’t seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have […] The post We Can Definitely Get You First in ChatGPT appeared first on Marketing Over Coffee Marketing Podcast.

Jay Schwedelson on Email, Nicole Kidman, and Bad TV 26 Sep 2025

In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru […] The post Jay Schwedelson on Email, Nicole Kidman, and Bad TV appeared first on Marketing Over Coffee Marketing Podcast.

Do You Really Want An AI Browser? 19 Sep 2025

In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John’s Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet – arrival of the AI browsers? And when you don’t want to use them What’s going on with GA4 and analytics? […] The post Do You Really Want An AI Browser? appeared first on Marketing Over Coffee Marketing Podcast.

The State of Social with Emeric Ernoult of Agorapulse! 12 Sep 2025

In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what’s coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey […] The post The State of Social with Emeric Ernoult of Agorapulse! appeared first on Marketing Over Coffee Marketing Podcast.

Image Generation, Branding, Editing Tools, and Billy Joel 05 Sep 2025

In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 […] The post Image Generation, Branding, Editing Tools, and Billy Joel appeared first on Marketing Over Coffee Marketing Podcast.

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